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MLM Lead Generation: What Kind of Leads Should You Be Marketing For? Part I

MLM Lead Generation: What Kind of Leads Should

You Be Marketing For? Part I

We all know that mlm lead generation is one of the key components to a successful mlm business, right?  So now the question you should be asking yourself is “how do I generate targeted mlm leads?”  I mean, come on now.  Why spend a lot of time and/or money to create an mlm advertising campaign if the people it will attract are just window shoppers and tire kickers?  And if you’re buying so-called targeted lead lists, this article is for you too, and it might just save your sanity and your bank account as an added bonus.

Let’s start by taking a look at the kinds of leads people advertise for and/or buy outright.  If you’ve been in the mlm industry long enough, you started with pretty much all old school mlm lead generation, just like I did.  You know the drill, make a list of ALL your friends and family, call them, and get in front of them with your mlm business presentation asap.  Or at least drop off some sample product and a cd, video, magazine, flyer or brochure.  When you’ve gone through all of that list, make a new list of everyone that you come into contact with on a daily, weekly and monthly basis, and repeat the process. And when you’ve finished with that list, go to the mall, the gym, and anyplace else you can think of that is full of strangers, strike up a conversation, hand out your business card and a cd, video or brochure, get their contact info, and then kiss that cd or video goodbye, because chances are you’re never going hear from them again.  Never mind the fact that you’re going broke (or are already there) buying product and marketing materials and still not generating enough mlm income to pay for squat.  Just do this every day until you’re tired of banging your head against a brick wall and say enough is enough!

Okay, so the heck with generating your own leads.  You’ll just buy some lead lists, maybe genealogy leads and some opportunity seeker leads, and turn those leads into prospects with a simple phone call.  Have you ever bought either one of those kinds of lead lists before?  Well I have.  Genealogy lists…night after night of wrong numbers, disconnects and people who haven’t been in the industry for 5+ years and don’t want to talk to you about anything.  Not to mention the wrong numbers and uninterested folks are really peeved because 500 other people have called them for the same reason and they just want to be left alone!  Have you already been there?  If not, don’t’ waste your time.

Well how about opportunity seeker lists?  They’re looking for an opportunity, right?  Well yes, they are.  But most of them have NO CLUE about what it takes to be a business owner, don’t have the money set aside to get started, want to give it a “try” to see if it works, can’t make up their minds which mlm opportunity is the right one for them, and if they do join, jump ship pretty fast either become they completely lack commitment to owning their own online mlm business or they find another internet business opportunity that looks better to them on that particular day.  You’ll find a lot of window shoppers, tire kickers and test drivers in this mlm lead category.

So now we’re back to mlm lead generation.  What kinds of leads should I target?  This is the question that will get you on the right track, the fast track to growing your mlm business.  Whether you’re using paid or free advertising methods, or paid or free online lead generating techniques like social media marketing and article marketing, your Target Market should be Other Networkers.  Whoa now Clint, why would I want to target folks who probably already have their own mlm business?  Great question!  That’s a big topic in and of itself, so I’m going to give you the short answer here, and go into a more detailed explanation in part II of this 2 part series.  I’m giving you the “nutshell version” with the understanding that you already know that you DON’T ADVERTISE YOUR PRIMARY BUSINESS!  Other networkers already want what you are offering, what all network marketers need: more customers and more business builders.  So your goal is to attract them by offering them what they need through both valuable free information and funded proposals.

As Mike Dillard puts it: “Opportunity leads are simply “opportunity seekers.”  Network marketers are “opportunity buyers,” and we sell a business opportunity!

125x125B MLM Lead Generation: What Kind of Leads Should You Be Marketing For? Part I

Like I said, that topic is too deep to fit into just a paragraph here, so we’ll continue that line of thinking in the next article in this series: “MLM Lead Generation: What Kind of Leads Should You Be Marketing For? Part II”   But while you’re here, take a look around and check out some of my other articles and some of the tools I use to generate targeted free mlm leads.  I guarantee you’ll come away with at least one “gold nugget” that you can use to help you get where you are going even faster.  I personally use a system to generate targeted leads that works for any skill level and any budget and is based on attraction marketing.  It even provides the funded proposals and puts it all together so that those who join your team can plug right in and have the step by step instructions and the tools they need to duplicate your success quickly.  If you want to check it out, just fill in your info here on this page, and take a look at what I’m talking about.

If you’re really interested in mlm lead generation and becoming a Big Dog in the mlm industry, than my number one recommendation to you is Mike Dillard’s “Magnetic Sponsoring.” That will give you an incredibly clear understanding of Attraction Marketing, why you need to become a leader and how to do that, and the magic of funded proposals for both you and your team.  Blindly advertising for your mlm opportunity is NOT going to get you the results you’re looking for.  But this will definitely put you and your group on the expressway to financial freedom.  Keep it real, and keep taking action!

Free Videos Reveal How You Can Generate Endless Leads And Build Any Home Business Even If Your On A Budget. Push This Button Now!

“Continuous Learning is the minimum requirement for success in any field.”

Denis Waitley


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