MLM Lead Generation: Who Is Your
Target Market? Part II
Part I was actually entitled “MLM Lead Generation: What Kinds of Leads Should You Be Marketing For?” But since how to find your best prospects, aka your target market is the focus of the second part in this 2 part series, I tweaked the title just a little.
To get the answer to that question, let’s go back to the basics of effective marketing, which is really about two things:
- Marketing a product to people who either already really want it or really need it.
- Positioning yourself as a Leader and a Solution Provider. (This is for those who are utilizing Attraction Marketing, which is the method ALL of the mlm lead generation techniques on my blog are based on.)
With MLM lead generation, you don’t want to come off as a sales person, but as an authority who provides solutions to folks who are ACTIVELY looking for what YOU have: YOUR TARGET MARKET.
Using that line of thinking, who should you market your retail product or service to? The answer to that question is simple: those who have already bought a similar product or service before, or folks who are actively searching out your product or service right now. If you don’t stick to that rule, then it’s pretty much just a roll of the dice.
Okay, lets break this down for mlm lead generation, and then put it all together for a clear picture of what I’m talking about. By the way, all of this information comes directly from Mike Dillard’s “Magnetic Sponsoring.” I didn’t come up with this attraction marketing strategy, but I sure as heck follow it, BECAUSE IT WORKS! So where were we…oh yeah, so in our case, as network marketers, the only people who are in our main target market are those folks who have already been in network marketing before, those folks who are in it right now, and those who are actively buying information about it – not just requesting it.
(Mike actually goes into great detail about six target markets in his “MLM Traffic Formula,” but we’re just talking basics here.)
In other words, the people we want to market to have bought a home based business at some time – other networkers. And why do we want to do that? I’ll give you four good reasons:
- Network marketers already believe in the mlm business model.
- Network marketers have already spent money on the mlm industry.
- Network marketers have a burning desire to succeed.
- Network marketers are willing and eager to use/buy anything that will help them succeed.
The goal here is to “sell” to people who already buy what you are offering. You only enroll people who actually want to be enrolled. Quite a concept, isn’t it?
I think here is a great place to throw in a story to show you what I’m talking about, one of Mike Dillard’s analogies taken right out of his book:
“Let’s say you have come up with a steak dish that is considered pure perfection – The cow raised on the purest feed in the world and cooked by a team of world’s greatest chefs before your very eyes…Flavor worthy of $100 price tag for just 8 heavenly ounces.
But, it just so happens that you’re a cook at a vegetarian restaurant. As you might guess, despite all of its merits and applause, you couldn’t give that perfect dish away for free to the diners at a vegetarian restaurant.
They’re not in your target market.
On the other hand, you could walk next door to The Steak Baron’s Inn, and within 10 minutes the dish would be sold out. They might even dedicate a full page of the menu just to your example of beef perfection – And you’d make some serious cash!
If you want to make your life easy, make a lot of cash, and have fun doing it, stay within your target market: network marketers, and those looking to buy into network marketing!”
Wow, that paints a pretty clear picture, doesn’t it? It’s important to keep in mind here that this only works because you’re using an effective method of advertising or promotion (whether free or paid), and you ARE NOT advertising your MLM. If you advertise your MLM in order to generate leads, you WILL lose money! Who cares about YOUR MLM? Chances are they’re already in one!
So now that I know WHO to advertise to, WHAT do I advertise to them??? Well, lets go back to the two basic components of effective marketing that we covered at the beginning of this article:
- You market Yourself as a Leader and Solution Provider, and
- You market a Product that the folks you are marketing to either really Want or really Need, which in this case is your Marketing System.
- What are the two things that all network marketers need? More customers and more business builders. So what do all network marketers need? A solution that gets those things for them and a person who can show them how to do it, which translates into a Leader and a System. That’s what you market, and they are who your market to. That concept should be the focus of your mlm lead generation strategy!
Then lastly, you bring your mlm opportunity into focus. Only after marketing your “How” do you market the “Who, What, When, Where and Why” of your company.
So make sure you are consistently working on yourself and make certain that you are using a system that pulls all of this together for you and then automates it, like the system I use. That system, complete with funded proposals to help you generate income from the 90-some percent of the traffic you get to your site that ARE NOT interested in your mlm opportunity, is the solution that your target market is looking for. And it’s that same system that you will plug your mlm team into as you build your mlm business.
Free Videos Reveal How You Can Generate Endless Leads And Build Any Home Business Even If Your On A Budget. Push This Button Now!
If you aren’t using a system like that, FIND ONE! If you want more details about the one that I use, just put your name and email in the form and take a look for yourself. You can even attend Free Training Webinars that will absolutely astound you with the quality of the free information they give you…step by step instructions for the latest cutting edge strategies and mlm lead generation techniqes. That alone will blow your mind, all hype aside. So fill out the form and take a look at what’s possible for your future.
Keep it real and keep taking action!
“Since it doesn’t cost a dime to dream, you’ll never shortchange yourself when you stretch your imagination.”
–Dr. Robert Schuller, minister and bestselling author
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